I recently read about the outcome of the Web site accessibility lawsuit from the National Federation for the Blind (NFB) against Target. Target settled with the NFB to pay a settlement fee to the complainants that the NFB sued on behalf of and to pay for NFB accessibility certification costs for their Web site. Cases like these are usually taken to court on a case-by-case basis due to the fact that there are no hard-written laws about Web site accessibility of commercial organizations. There are a lot of gray areas. Most corporations end up settling anyway because they figure it will cost them less than going to court due to the bad publicity it will get them. What I don’t understand is, why don’t these corporations invest the time and money to make sure their Web sites are accessible to begin with? We live in a technological world. The same way that you have handicap parking spaces and wheel-chair accessible entrances, you should be making accommodations to your online users as well. For one thing it is the right thing to do regardless of what the law says, but for the ones that are only looking at the bottom line, it makes good business sense as well.
Details about the lawsuit are available at http://www.nfbtargetlawsuit.com/ and http://www.dralegal.org/cases/private_business/nfb_v_target.php