A couple of weeks ago I attended the Hobsons University Conference in Nashville, TN for the first time. The customer relationship management (CRM) we use, Intelliworks, was recently acquired by Hobsons, so attending their annual conference gave us a chance to learn what is available in additional products, resources, and upgrades. The conference sessions gave us great opportunities to learn about some new ideas that we can implement to improve our marketing and recruitment efforts. I met some great people from whom I learned a lot that work at other higher education institutions. The conference was very well organized and the content of the sessions was great! The only negative is that I came away with so many new ideas I don’t know how I will find the time to implement them all
At the conference, along with my colleague Amanda Cascio, we gave a presentation on, “Driving Your Marketing to Increase Enrollment in Online Programs.” We discussed creative marketing approaches we used to increase enrollment for our online programs, including marketing and recruitment as a new service, implementation of a customer relationship management tool (CRM), development of program specific marketing and recruitment plans, and establishing and promoting our brand.